Q2: How effective is the combination of your main product and ancillary tasks?

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Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

In order to answer this question, I have created a Gliffy:

Website Colour Schemes and Mise-en-scene

Mise-en-Scene:
For our website we have decided to subvert from a lot of the conventions used by the original artist.
We will utilise screenshots from our final production piece and landscape shots taken when filming in order to make up the background, as opposed to Madeon who used a landscape artwork rather than a real picture. This background will be enhanced in order to be the middle ground between the two contrasting moods in the video. This will be the tone throughout the rest of the website.
The information will be laid out in a very simple and easy to use way through the use of tabs linking to different pages and large text boxes with information displayed in a simple list form.
The conventions of the genre and of music in general will be conveyed through the frequent use of the artists logo and brand.


Colour Scheme:
we have chosen to use several different vibrant colours for the text boxes and the text itself. This was an attempt to adhere to the conventions of the genre. This was decided through the frequent use of neon and strobe lighting seen in different music videos categorised in the same genre and is something we will pay homage to.
The background may make the text colour difficult to choose as it is likely to consist of several different colours which may blend the text in. We will attempt to counteract this by adding a translucent layer behind the text to help distinguish the text from the background.


Below is the homepage of Madeon's official website:

Character Profiles

In order to effectively convey the narrative of our music video, the characters had to be very well planned out. As we opted for a narrative which contrasted two different moods throughout, the characters had to be complete polar opposites in terms of emotion and dress sense.

Happy character:
This character is to be portrayed as the stereotypical teenager who's actions frequently suggest he hasn't a care in the world.
The emotions conveyed through actions and facial expressions will be viewed as being overall positive.
The miss en scene (especially costume) will be presented in the most positive way possible. For example, his attire will consist of bright colours and will make him appear quite smart and well put together. (The colour and lighting may also be changed during post production in order to convey this)

Sad character:
In contrast to the only other character in this production, this character subverts from the dominant stereotype and is portrayed as a much darker, more morbid person. The aim is to convey the message that unfortunate events have caused this character pain and he is try in to deal with it in whatever way possible.
Similarly, the facial expressions and mise en scene play key roles The portrayal of this character.
The costume will consist of darker and more depressing colours and will attempt to be similar clothes to that which is stereotypically worn by unsavoury characters.

Stylistic Influences

Stylistic Influences:

Whilst attempting to subvert from the themes by the original artist, we did attempt to take some influence from other artists, directors and music videos etc.

Our CD cover was created based on the idea that it had to have some form of link to the accompanying music video. This was loosely influenced by Oasis' Definitely Maybe album which contained images linking to several of their music videos, mainly seen through the way both the cover and the videos were edited visually. (Similar colour schemes and shading for desired emotional response)

We decided to take this more literally and included an image taken directly from a clip we intend to use in our video that we took while location scouting in order to draw a clear link between this and our video when it is finished, much like Oasis did with every video from the album.



Our video itself was influenced by several different sources and we took a lot of influence from the idea of the 'Mini Movie' craze that has become far more popular in recent years. We were however cautions of the criticisms of this idea with several artists (Most notably Dave Grohl from the 'Foo Fighters') believing it to be ruining the idea of the music video. Based on this, we made our story slightly less obvious, deciding against including any dialogue or in fact a traditional narrative.

CD case in real life

How are Audiences Identified and Targeted

How are audiences identified and targeted from Wellsy0130