Friday, 10 July 2015

Similar music video textual analysis

Due to the similar genre, I have chosen to do a textual analysis on the song 'You're on' by Madeon because our song doesn't have an official music video.
Camera
The video features various camera shots that are used in a very voyeuristic nature such as close ups and two shots of the seemingly attractive people that feature in the video. The frequent low angle shots used on the mysterious futuristic aspects of the set may suggest the human fear of the unknown since these aspects seem to be represented as quite intimidating.
Mise-en-scène
The video uses a very bright and plain colour scheme which gives a futuristic and technologically focused theme which matches quite well with the genre of the music.
Editing
Similarly, the editing matches the genre and the technological tone of the video by using many futuristic looking special and visual effects which are used to 'wow' the audience. The bright lighting and colour scheme reflects the upbeat and cheerful tone of the song itself.

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