Textual analysis(5 recommended music videos)

San Holo- Hold Fast:
Mise-en-scène- This video does not contain too much to talk about in terms of mise-en-scène however it is very simplistic in its use of the plain white backdrop to show an art gallery suggesting that this song is an art form.
Editing- The use of jump cuts throughout fit perfectly with the music.

Camera: The majority of this video is shot by a hand held camera showing the simplicity of the video.

The 1975-Robbers:
Mise-en-scène- This video is very stereotypical of its genre due to the use of costume and props such as guitars and other musical instruments. These themes are quite common in indie music videos and so this video follows suit.
Editing- This video features frequent jump cuts to show the narrative throughout. These jump cuts fit the music very well by being used to the beat. This video also features a break in the music to show dramatic effect during the robbery scene.
Camera- This video also uses a hand held camera throughout and is used often in a similar way to a home video in order to show the relationship between the characters in the story.

Martin Garrix- Don't Look Down:
Mise-en-scène- This video uses the backdrop and setting of a hotel in order to give itself a summery feeling this is due to the genre of mainstream dance music being associated with summer and holidays etc.
Editing- This video also features high levels of saturation and contrast to the same effect, to give it a light hearted, warm and summery feel which is typical of the genre. It also shows that this video doesn't take itself too seriously unlike other genres of music.
Camera- This video uses cuts to the quick tempo of the music and allows the audience to see a lot of what I going on in the scene. me>
Vance Joy- Riptide:
Mise-en-scène- This video shows a clever use of MES as everything mentioned in the lyrics is shown in an individual clip.
Editing- With each new lyric, a quick cut is used to jump between each new clip that represents those lyrics. This use of montage is a clever way of presenting a music video.
Camera- The video is often shot in POV because many of the clips were not meant specifically for this video and were instead home videos.
The Smiths- This Charming Man:
MES- This video features the backdrop of a regular house and is just the band performing which is typical of this genre of music by being very simplistic.
Editing- The entire video is very bright and the lighting reflects the mood of the song. This exposure matches the upbeat nature of the song.
Camera- The shots used in this video put a lot of emphasis on the instruments used which is a very typical thing to don in this genre.

Storyboarding 1st attempt

This is my first effort at storyboarding the music video for 'Californication' by the Red Hot Chili Peppers

History of Music Video

Since the early 20th century, music videos have been advancing rapidly in terms of both conventions and technology.

1900- Thomas Alva Edison created the Gramophone, this meant that the music industyr didnt have to just be a band or performer playing in front of a live audience, for the first time, people could experience music at home.

1927- The half silent, half musical film 'The Jazz Singer' was released which was the first example of music and video being implemented together.

1938- The film Alexander Nevsky was released and was the first time music had been implimented to match the action on the screen. The score was composed by Sergei Prokoviev.

1935- Fred Astaire manages to bring big names into musical films which allowed the combination of music and video to become more popular. For example 'Top Hat'.

1940- Often referred to as the first ever music video, Disney's 'Fantasia' was able to combine music and animation to create one huge film in order to get the audience more interested in classical music. it is quite difficult to find anyone who hasn't heard of it, or at least heard of one of the main shorts involved 'The Sorcerer's Apprentice'.

1952- You would have to go a long way to find anyone who hasnt heard of 'singin' in the rain' which was able to draw huge stars such as Gene Kelly to perform in it. it is one of the most famous examples of music and visuals being implemented together ad was one huge step towards music videos as we know them today, mixing expert choreography with enjoyable music.

1961- Similarly, Leonard Bernstein's 'West Side Story' was another popular musical film which became very popular just like 'Singin' in the rain'

Elvis- Elvis Presley helped Rock 'n' Roll music explode in the mid 20th century and allowed black music to become much more mainstream. The younger generations felt as if they could identify with him allowing his music to become more popular.

1963- 'Ready Steady Go' rapidly became a popular show in the UK as it showcased different artists performing live (such as The Beatles etc.) every week and got the public more interested in the industry.

1964- 'The Animals' used a music video in order to sell the band and in turn more albums. This video frequently used camera shots which focused on the artists to cultivate an image.

'Basket Case'- Green Day (1994) Textual Analysis

My textual analysis for 'Basket Case' by Green Day (1994)

Camera shots angles etc.
This music video feature frequent close ups on several band members throughout. Particularly that of the lead singer. This links to Goodwin's conventions through the use of voyeurism by selling the band by making them appear attractive.

  

The editing also shows examples of voyeurism through its use of colour saturation and contrast. For example he bright blue and pink background is often exaggerated by increasing the saturation, making them 'pop' which actually subverts from the typical conventions of the genre. 

The frequent quick cuts between each character reflects the fast pace of the song.

The mise-en-scène is a very typical aspect of this particular genre by including the instruments used (guitars,  drums etc) throughout. The costume is also a very important aspect of this music video as it reflects the clothing habits of its target audience at the time in which it was created.

Welcome to my A2 Media blog

Welcome to my A2 Media studies blog. Over this course I will be creating a promotion package for the release of an album which will include a music promo video along with two of the following:
A website homepage for the band.
A CD inlay for its release as part of a digipak.
A magazine ad for the digipak.
I look foreward to this new challenge and learning more about the industry of music video.