Halls reception theory look into ho=w the audience view the music video and how they receive the messages within. The 3 readings that an audience may have to a music video are:
- Dominant - the viewer accepts the points made in the video.
- Negotiated - the viewer partly accepts the points but may question elements of the video.
- Oppositional - the viewer totally rejects the points made in the video.
It is highly likely that the majority of the audience will have a dominant view of the video as there is very little in terms of controversy and it is mainly about how the artist feels on stage.
Few music videos of this genre raise controversial points due to already appealing to a niche audience. If so, the fan-base of the artist may possibly agree with the controversial points.
Thursday 28 January 2016
Goodwin's conventions theory
Goodwin looked into genre conventions and their stereotypical characteristics stating that there were 7 different principles:
- Links between lyrics and visuals
- Genre characteristics
- Intertextual references
- Notions of looking; similar to the Male Gaze theory
- Voyeurism; the enjoyment of watching/ looking at the artist
- Demands of the record label
- Performance, narrative or concept based music videos.
We looked into the house music genre and the music video for our song 'finale' and uncovered several different styles used in the music video in comparison to other genres. In 'Finale', there is a focus on the artist and there is a narrative of him performing at a live show. While there are shots of the artist, very few are clear; ruling out the belief that the audience watches the music video to look at the artist. While the images don't often match up to the lyrics, the line'go out young' features a camera shift onto the audience who appear to be of a young age group.
Other videos from the genre in question also use the narrative of a live performance in their videos. There may sometimes be matches between the song and the visuals, however it is often very dependent on the context of the lyrics.
- Links between lyrics and visuals
- Genre characteristics
- Intertextual references
- Notions of looking; similar to the Male Gaze theory
- Voyeurism; the enjoyment of watching/ looking at the artist
- Demands of the record label
- Performance, narrative or concept based music videos.
We looked into the house music genre and the music video for our song 'finale' and uncovered several different styles used in the music video in comparison to other genres. In 'Finale', there is a focus on the artist and there is a narrative of him performing at a live show. While there are shots of the artist, very few are clear; ruling out the belief that the audience watches the music video to look at the artist. While the images don't often match up to the lyrics, the line'go out young' features a camera shift onto the audience who appear to be of a young age group.
Other videos from the genre in question also use the narrative of a live performance in their videos. There may sometimes be matches between the song and the visuals, however it is often very dependent on the context of the lyrics.
Thursday 21 January 2016
Sunday 17 January 2016
Brand development
Using Glogster, we have identified the ways in which we intended to improve the designs of our brand and how we went about doing so:
Saturday 16 January 2016
Tuesday 12 January 2016
First two days of filming (9-10/1/16)
We officially began filming the music video on Saturday 9th January. We intended to use both days of the weekend to film, taking out a few hours of our day to dedicate to doing so.
We had intended to film for around two hours on both days. However, after suffering technical difficulties which could not be resolved on location, we were forced to cut the day short after just half an hour and had to film for longer on the Sunday.
During this filming period, we focused on the intro and the end of the song in order to gain clear direction as to where the main body of the video would lead. We already had a rough idea with the help of our storyboard but still had to decide on which shots would be more possible and effective in certain ares.
Using the school's online equipment booking system we were able to hire a camera and tripod for the weekend.
We had intended to film for around two hours on both days. However, after suffering technical difficulties which could not be resolved on location, we were forced to cut the day short after just half an hour and had to film for longer on the Sunday.
During this filming period, we focused on the intro and the end of the song in order to gain clear direction as to where the main body of the video would lead. We already had a rough idea with the help of our storyboard but still had to decide on which shots would be more possible and effective in certain ares.
Saturday Shoot Plan:
Sunday Shoot Plan:
Mashd N Kutcher Website- Textual Analysis
Textual Analysis: Mashd N Kutcher Website from Max Biddlecombe
In order to get a better sense of how to create our website we have each looked at the 'Mashd N Kutcher' website in order to put together a textual analysis.
In order to get a better sense of how to create our website we have each looked at the 'Mashd N Kutcher' website in order to put together a textual analysis.
Tuesday 5 January 2016
Storyboard
After several hours total of work, we finally have a storyboard drawn up. This will be used while filming to instruct the actors and the cameramen on what and where they need to shoot.
Sunday 3 January 2016
CD Practice 2
We have done further practice with CD artwork in order to further improve our skills in Photoshop etc. This example of The Prodigy's 'The Day is my Enemy' was the inspiration for this practice.
This parody is an interesting take on the iconic CD cover and incorporates aspects found in our local area.
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