Madeon website textual analysis

In order to gain more of an idea of how to create our website and what to include, we decided to do a textual analysis of Madeon's own website:

Importance of the pitch

We have further improved our pitch to suit the areas which seemed to lack detail, such as how our audience will be targeted.

Madeon Artwork Analysis

We began to analyse Madeon's artwork in order to fully understand some of the conventions needed in both our video and ancillary pieces.

Green screen practice

In order to broaden our options in terms of how we film certain shots we decided to do some green screen practice. This was the result:

CD Cover Practice

In order to prepare for our ancillary task, we decided to practice our skills in Photoshop to ensure the end product was as good as possible.

In this attempt we decided to emulate a cover similar to that of Madeon's album. We incorporated his real logo (the diamond with two brackets) in order to get an understanding of how a logo could fit into a CD cover. These examples were inspired by the real covers below:

Audience Research

In order to gain a better idea of what our target audience would like to see in our video we decided to interview some of them in order to reach our full potential:

Production logo

It was suggested by a member of my group that we take a stylistic influence from a production company that he is a fan of. This company was 'Spinnin' Records'. This company centres each of its logos in the centre of the album cover in order to make its brand known, something we are unsure about doing at this time.

The Kindest Cut theory

by looking into Vernallis' 'Kindest Cut' theory, we have been able to identify several different filming techniques which will make our music video look authentic:

Carol vernallis ‘the kindest cut’ theory from Max Biddlecombe

Location Scouting

As I live nearby to one of the places we intend to film our music video, it was decided that I should go out and take some pictures on location in order to give the rest of the group more ideas as to how and where we should film. These are some of those pictures:

Finale Artwork

We looked into the artwork of the song we are intending on using for our music video and have created a short textual analysis about it: