We have been looking at the Music video to 'Happy' By Pharrell Williams due to its significance of being the "First 24 hour music video"
Textual Analysis:
Camera:
There are two main shots used in this video; mid shots and long shots. Every person in the video is always dancing, so mid shots are used to show the person dancing and what they are wearing. This shot is mainly used on Pharrell, the lead singer, to show that the focus is on him, and that he was the most important person in the video. Long shots are also used a lot, to show the location of the dancers as it is varied throughout, and to show the person in the shot dancing in their entirety.
Throughout the video, the angle of the camera does not change and is always aimed straight in front of the people/person dancing. However, as the people dancing are always walking forward, the camera shot used is always a tracking shot moving backwards, most likely using a dolly to do so.
Editing:
Cross cutting is used constantly in this video. Pharrell Williams is the main character in the video, so he takes the predominate position, but cutaways are used throughout to show the other people dancing. No transitions are used at all in the video as it seems to appear realistic as possible, and simple cutaways are used throughout.
Mise-en-scene:
Throughout the video it cuts away to different people dancing in different locations, such as in a street, a school, a kitchen and in a church. There is a large variety of people in the video, showing all different cultures, age groups and social groups. For example, there is a shot of a young girl dancing enthusiastically, and another shot of an old man dancing outside of a shop, showing the variety in types of people who enjoy this song and like his music. The location of the video constantly changes, as the idea is that everyone all over the world and in different places are all singing and dancing to the song. It was probably filmed all in one city, but all of the dancers are shown in different locations to suggest that none of them know each other. The lighting throughout is natural as it is all taken during the day, as it is meant to appear as a naturalistic video, showing normal people living a normal life.
We were also tasked with recreating a 1 minute version of the video ourselves. Here is our video (first one in the playlist):
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