Controversy in music videos

I have read an article concerning controversy in music videos which focuses primarily on Rihanna's 'Bitch better have my money' which has proven to be one of the most controversial of the year. This article explains how it is quite common for an artist to have a fall in popularity and reach a stage that is almost like a mid-life crisis where their standards drop. It uses examples of 'Guns N' Roses' and even Taylor Swift being among these artists. It goes in depth about how several artists purposely create a controversial video in order to make the video infamous and therefore make it well known (even if it is for the wrong reasons). This allows the artist to make more money from the video as the charts now take YouTube and vevo etc into account when compiling the top 40.
To me, this seems like a very clever idea for an artist to make themselves well known, however it is very risky as Robin Thike proved with 'blurred lines' giving him a bad reputation.
This article does mention however that such controversy has become a trademark for many artists in the past and is what they're loved for such as Oasis' "hardman character" in several of their videos.